Pureology Style + Protect Shine Bright Taming Serum 118ml BB Electricals Use for 30 consecutive nights

Use for 30 consecutive nights for the full transformative effect — improved texture

The blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling

zinc and copper supports the skin's defence enzymes

the Intensive Pre-Shampoo Treatment provides strength repair in 1 use*

while reducing gold and yellow tones with blue violet pigments

Pureology Style + Protect Shine Bright Taming Serum 118ml BB Electricals Use for 30 consecutive nightsShine as bright as the Hollywood sign at night with this smoothing serum that adds a glossy finish. Perfectly tame flyaways and reduce frizz with a creamy formula that transforms from a cream to serum when you emulsify it in your hands. Ingredients & Fragrances Infused with Coriander Seed Oil that strengthens, stimulates hair's growth and prevents breakage and split ends. Feel refreshed with a fresh and floral blend of Tuberose and Almond Milk warmed