Alcove Violet Shampoo – Tone & Neutralize Blonde Hair total-results and environmental damage

and environmental damage

and more vibrant with each wash

and long-term protection

and lived-in stylesAdds separation without stiffness or residueRefreshes second-day styles with airy liftBio-Advanced Peptide Complex strengthens and protectsLightweight

High Amplify Wonder Boost Root Lifter features a targeted applicator for extreme root lift or all over volumizing effect

Alcove Violet Shampoo – Tone & Neutralize Blonde Hair total-results and environmental damageNeutralize yellow tones and maintain cool blonde color. The Alcove Violet Shampoo is a professional grade toning shampoo specifically formulated for blonde, platinum, and gray hair. This sulfate free shampoo neutralizes unwanted yellow and brassy tones while gently cleansing, leaving hair with a cool, silvery appearance. Perfect for maintaining color treated blonde hair, this violet toned shampoo deposits subtle purple pigments that counteract warmth