Optimum Original Landing and that distinct metal sound

and that distinct metal sound carries when you need extra presence to pull fish from distance

Flash-heavy and water-pushing

Cortland Silent Flip Braid is a purpose-built super braid for serious Bass fishing when you’re working tight quarters and need maximum control without extra noise

The Shimano Sustain FJ is ready—are you

thanks to crystal-clear construction

Optimum Original Landing and that distinct metal soundThe Optimum Original is a middle of the road workhorse built for covering water and staying in the strike zone with confidence. Born on the shorelines of Southern Californias Lake Casitas and Lake Castaic, it earned its reputation by producing the kind of sudden direction changes that make following fish commit. As a sinking swimbait, the Optimum Original lets you learn the fall and then use itcount it down to bottom or keep it tracking mid range with