Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color more luminous results

more luminous results

Powder control button

weighed-down hair

strengthen

The conditioner smooths the surface and strengthens the internal reconstitution of the hair

Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color more luminous resultsJoico Color Balance Purple Shampoo is a pigmented toning cleanser formulated to instantly neutralize yellow and brassy tones in blonde, silver, grey, and highlighted hair. Infused with Violet Pigments, Green Tea Extract, and Joicos advanced SmartRelease Technology, this shampoo brightens cool tones, enhances clarity, strengthens the hair structure, and protects against fading and environmental aggressors. The result is hair that looks cooler,