Contemporary Advertising (Int'l Ed) Condition:Like New offering emotional support

offering emotional support

Whether you're a first-time parent or simply in need of a refresher

Eating Ourselves Sick shines a light on the powerful forces that stand between us and a healthy diet

The fourth book in the New York Times bestselling Desperate Duchesses series

Stephen shows us how Big Food is picking up where Big Tobacco left off

Contemporary Advertising (Int'l Ed) Condition:Like New offering emotional supportContemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.