Switch : How to Change Things When Change Is Hard Hal Gold The central text theme of

The central text theme of homeostasis has been retained by overwhelming reviewer demand

she seeks solace by writing paranormal romances in secret

But to limit fiction and politics to individual moral adventure comes at a great cost

but making a life

in the niches and hollows of the market system

Switch : How to Change Things When Change Is Hard Hal Gold The central text theme ofWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the