The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life John T. E. Cribb Jr. taking us along on his

taking us along on his journey from childhood ambition to fame to addiction and recovery in the aftermath of a life-threatening health scare

metaphysics

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president & CEO

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life John T. E. Cribb Jr. taking us along on hisBased on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people