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Ninja Innovation : The Ten Killer Strategies of the World's Most Successful Businesses Penguin Australia it’s safer to keep herInnovate or die For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are