Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Condition:Well Read So what can we learn

So what can we learn from that

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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Condition:Well Read So what can we learnThe inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR