B Brand. Balance. #35 Helvetica skateboarding Rem Koolhaas presents a new

Rem Koolhaas presents a new collaborative project exploring how countryside everywhere is transforming beyond recognition

and how we can talk about what we have learnt with those we love

moreWhen critics attacked Andy Warhol’s Marilyn paintings as shallow

Estee Lauder

material identification

B Brand. Balance. #35 Helvetica skateboarding Rem Koolhaas presents a newFind more of the B Brand. Balance. series here. Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Munchenstein, Switzerland. moreCreated to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helveticas symbolic quality has