B Brand. Balance. #47 Haagen-Dazs communication & design This fruitful collaboration between theorist

This fruitful collaboration between theorist Louise Schouwenberg and designer Hella Jongerius follows an invitation by Die Neue Sammlung in Munich for the set up of an exhibition reflecting the museum’s rich

Finn Juhl (1912-1989) is mentioned in the same breath as Hans J

Hay’s design

die sich jederzeit auflösen lassen

Dr Robert Andrew Dunning

B Brand. Balance. #47 Haagen-Dazs communication & design This fruitful collaboration between theoristFind more of the B Brand. Balance. series here. Founded in 1961 in Bronx, New York, Hagen Dazs has generated a lot of ink over the years with its Northern European inspired naming strategy. moreIts creamy texture and deep flavours catapulted Hagen Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Hagen Dazs has been